| Account and profile information, your content, transaction data, information you share through events or third-party log-ins and information collected automatically | To present our Services to you and to provide and deliver products and services you request | This may be necessary to enter into a contract with you In our legitimate interests to provide you with our Services as a global internet content creation and distribution company |
| Account and profile information, your content, transaction data, information you share through events or third-party log-ins and information collected automatically | To create and maintain user accounts and allow users to play our games and use our mobile applications | This may be necessary to enter into a contract with you In our legitimate interests to create and maintain your account with us |
| Account and profile information, information you share through events or third-party log-ins and information collected automatically | To activate or authenticate your mobile applications and games and save in-game progress and stats (e.g. achievements) | This may be necessary to enter into a contract with you In our legitimate interests to activate or authenticate your mobile applications and games |
| Account and profile information, information you share through events or third-party log-ins and information collected automatically | To identify and suggest connections with other users of our Services | In our legitimate interests to suggest connections with our other users that might enhance your user experience |
| Account and profile information, information you share through events or third-party log-ins and information collected automatically | To understand you and your preferences to enhance and personalize your experiences and enjoyment using our Services | In our legitimate interests to improve our Services including through personalized recommendations for you With your consent |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To provide you with personalized recommendations for mobile applications and games and/or Services | In our legitimate interests to improve our Services including through personalized recommendations for you With your consent |
| Account and profile information, information you share through events or third-party log-ins and your content | To respond to your comments and questions and provide customer service | This may be necessary to enter into a contract with you In our legitimate interests to provide you with customer services in the most efficient manner possible |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To measure the health of our Services | In our legitimate interests to improve our Services including through, for example, the use of data analytics With your consent |
| Account and profile information and information collected automatically | To identify, fix and troubleshoot bugs and Service or functionality errors | In our legitimate interests to fix IT and other Service issues in an effective manner When we need to comply with the law |
| Account and profile information, your content | To run competitions, promotions and contests | This may be necessary to enter into a contract with you In our legitimate interests to provide you with opportunities to enter competitions, promotions and contests |
| Account and profile information, gender | To survey your opinions through surveys or questionnaires | In our legitimate interests to improve our Services including through, for example, the use of surveys or questionnaires |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To personalize advertising for you and to serve and measure the effectiveness of advertising | With your consent |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To send you service-related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages | This may be necessary to enter into a contract with you In our legitimate interests to communicate with you in the most efficient manner possible |
| Account and profile information, and information you share through events or third-party log-ins | To communicate with you via email about promotions, rewards, upcoming events, and other news about products and services offered by Crazy Maple Studio and our selected partners, in accordance with your marketing preferences | With your consent In our legitimate interests to communicate with you in the most efficient manner possible about promotions, rewards, upcoming events, and other news |
| Account and profile information, and information you share through events or third-party log-ins | To enable you to communicate with other users | With your consent In our legitimate interests to communicate with you in the most efficient manner possible |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To optimize or improve our products, services and operations | In our legitimate interests to improve our Services including through, for example, the use of data analytics With your consent |
| Information collected automatically | To facilitate software updates and automatically update the software on your device | This may be necessary to enter into a contract with you In our legitimate interests to keep software up to date |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To protect the integrity of the Services and enforce our Terms of Service and other applicable terms, including to detect and prevent fraud and unauthorized activities, to secure our systems and the Services, to prevent hacking, cheats and spamming and generally to keep our Services safe and fair and to detect, investigate, and prevent activities that may violate our policies or be illegal | When we need to comply with the law |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and where necessary prosecute those responsible for that activity | When we need to comply with the law |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To generally protect our legal rights and comply with law and regulation | When we need to comply with the law |
| Account and profile information, transaction data, information you share through events or third-party log-ins and information collected automatically | To perform statistical, demographic, and marketing analyses of users of the Services | In our legitimate interests to improve our Services including through, for example, the use of data analytics With your consent |
| Account and profile information, information you share through events or third-party log-ins and information collected automatically | To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site visitors is among the assets transferred | When we need to comply with the law In our legitimate interests to conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets |